“The major personality who pushed this back in the day was (Sony co-chair) Amy Pascal. “ Spider-Man was not an easy sell initially,” he said. He and I came from the same neighborhood and he understood the value of the comics.”Īrad credits certain people at Sony for embracing Spider-Man. It was Mike DeLuca who took the first one, Blade. Marvel started with licensing out the name. If James Bond can go on and on … I think sequels can go on forever. Marvel is a huge universe, and the most interesting villians are in the Spider-Man universe. I am incredibly happy with the franchise. Read Nancy Tartaglione’s international box office report here.Īvi Arad, who was there from the very beginnings of the original Spider-Man film, said: “It was a spectacular opening for what I call Spider-Man 5. So, if tradition holds to a mid-40% drop in its sophomore frame, ASM2 could make anywhere around $260M to $270M domestically … so maybe $800M all in … we’ll see how international rolls in … and it’s rolling in from China daily since Sunday. Spider-Man 3 had a 61% decline Spider-Man 2 dropped 49% and Spider-Man dropped only 41%. ASM, which made most of its gross before it hit Friday because it opened on a Tuesday prior to the July 4th holiday, had a 3-day weekend to weekend drop of 44%. The second thing we need to look at is historically at what the percentages drops have been for the last Spider-Man pics in their second weekends’ out. ASM2 has only one more weekend before the Warner Bros./Legendary Pictures’ Godzilla tsunami. So Captain America really had some room to play. There was some question whether Transcendence would make a dent in its box office, but that bombed so had little effect. However, it had a full four weeks before Spidey swung into theaters. In its second weekend, the Cap dropped 51% in its second weekend out. Since Sony has been using the Disney/Marvel Captain America: The Winter Soldier comp, let’s look at that. Key to what the long-term performance will be of ASM2 will be how well it holds in its second weekend. OPENING: The Amazing Spider-Man 2(SONY), $91.6M Belle (FSL) limited release in 4 runs with a nice per screen average of $26,664.Ĩth UPDATE, Monday, PM: Final numbers show The Amazing Spider-Man 2 gross at $91.6M.